Grow. Scale. Exit. Repeat.

Join the ultimate personalised Business Mastery Membership with Dean Kelly and access the strategy, mentorship, and the tools you need to lead with clarity, not chaos.

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You Started Your Business To Build Something Special, a Reflection of Your Ambition.

The best investment you will ever make, is in YOU!

You started with a vision.

You’re laser focused on making it great, building with purpose and leading with clarity, but you’re missing the experience or guidance and mentor to help you fulfil your true potential.

Maybe starting to scale is giving severe growing pains
Maybe you’re planning to expand, acquire, or even prepare for exit.
Maybe you just want to grow a resilient business and become a world class leader.

You don’t need to go it alone.

You need a proven framework and a mentor who has successfully walked this path over 25 years.

From start-up to planning to step back, from solving tough business challenges to becoming a more purposeful leader, Kellstar gives you the tools, insight and guidance to make smarter moves, faster.

A path of clarity, growth and excellence awaits.

 

Everything You Need to Build the Business
You're Meant to Build

Full 4-part Masterclass Series

Structured training to grow, scale or exit on purpose.

Fortnightly Live Strategy Sessions with Dean

Join Dean live, get clarity fast, and avoid expensive mistakes.

Downloadable Tools, Templates & Workbooks

Workbooks, market maps, scorecards and strategy tools.

Private Community of Business Leaders

Get peer support, perspective, and powerful connections.

Masterclasses That Guide You From Chaos to Clarity

Masterclass 1: Business Foundations – Building from the Ground Up

Stop guessing. Start building with structure, direction and long-term clarity.

What you’ll get:

  • Define your business ambition: lifestyle, growth, or hyperscale

  • Discover your Purpose, Passion, Vision & Belief (PPVB) — and why they matter

  • Learn the critical do’s and don’ts of starting and stabilising a business

  • Map your TAM/SAM/SOM to identify your real market opportunity

  • Create a 100-day roadmap for traction, decision-making and confidence

  • Understand the key signals for when to hire, fire, pivot or scale

Ideal for: Anyone in start-up mode or early growth — or those who never set a solid foundation.

Masterclass 2: Growth – From Surviving to Thriving

Build the systems, people, and process to grow — without breaking.

What you’ll get:

  • Learn how to create a resilient, repeatable and replicable business (3Rs)

  • Discover what real scaling looks like — and how to avoid the trap of 'more clients = more chaos'

  • Develop an effective leadership structure (SLT) that actually drives performance

  • Understand your financial runway: cash flow vs profit vs capacity

  • Build SOPs that reduce reliance on you as the founder

  • Identify what roles you need to hire next — and when

Ideal for: Owners with a working business who want to grow smart, not fast.

Masterclass 3: Hypergrowth, M&A and Exit Strategy

Be bought, not sold. Get your business ready for succession, exit or reinvention.

What you’ll get:

  • Learn what makes a business valuable to acquirers or successors

  • Use due diligence frameworks to assess your own business readiness

  • Understand how to increase your business valuation and reduce founder dependency

  • Identify your strategic options: M&A, EOT, investor exit, JV, or staying put

  • Build a strawman plan for the next 12–18 months

  • Map your legacy or expansion plan with confidence and clarity

Ideal for: Business owners planning for an exit or aiming to expand into new markets or models.

Masterclass 4: YOU – The Entrepreneur Behind the Enterprise

Because scaling a business without scaling yourself will only burn you out.

What you’ll get:

  • Reconnect with your original "Why" — and decide what success looks like now

  • Align your health, time, relationships, and wealth with your leadership role

  • Identify personal blocks, burnout signals, and your most critical stress points

  • Understand how to lead with congruence: work/life/wealth balance

  • Design your founder blueprint based on fulfilment, not just revenue

  • Create boundaries, rhythms and habits to protect your energy and passion

Ideal for: Founders at any stage who want to protect their most important asset — themselves.

Business Mastery Community: Designed for founders chasing freedom, scale, and legacy.

Your private space to connect with like-minded business owners who are serious about growth, strategy, and legacy. Whether you're scaling, pivoting, or planning your exit, this is where sharp minds meet and help each other level up.

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Meet Your Mentor

Once the youngest CEO on the UK stock market, Dean Kelly has founded, built, bought, scaled, and exited multiple 7, 8 & 9-figure businesses. His experience spans startups, staffing, technology, consulting, and leadership mentoring, with one focus: helping founders to build the business they dreamt of and become the person they've always aspired to be.

You'll see him live every two weeks inside the membership.

 

In 90 Days or Less, You’ll Be Able To…

  • See the weak spots in your structure
  • Plan your next hires and growth phases
  • Simplify your offer and increase margin
  • Set realistic targets with a clear roadmap
  • Lead with confidence and build momentum
  • Make decisions based on data — not hope
  • Create a business that earns you time, not just money
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This is for you if...

  • You own or run a business (any size, any industry)

  • You want to grow with clarity and intent, not chaos

  • You’re building for success, scale and freedom, not more work

  • You value real-world experience and advice, not textbook theory

  • We have proven success stories across Recruitment, Technology, Consultancy and Education enterprises

  • You’re 100% committed to becoming the person you aspire to be, a better leader, strategist, founder and role model.

 

Why This Works

This isn’t just another online course. It’s a living, breathing, membership with community, mentorship and proven systems that grow with you and for you.

You’ll get guidance from Dean, feedback from peers, and tools that simplify even the hardest decisions.

This course demystifies business, breaking it down into clear, practical concepts you can immediately apply with confidence to achieve the results you’ve always envisioned.

The greatest investment you will ever make is in yourself. It is the hardest project you will ever undertake and one you'll never want to end, as the journey is the greatest reward of all.

Craig Molloy

CEO | Energize Group

"Dean has an unrivalled wealth of experience and success in the staffing industry. His knowledge and knowhow combined with very high standards always makes him a great sounding board and mentor for advice in all areas. Dean is supportive and has always gone out of his way to help. He’s positively impacted the decisions I’ve made to help the Group through hypergrowth but also, more importantly advised through challenging times. Extremely smart, extremely commercially savvy, and all-round top bloke."

Trevor Pindar

Founder | Junction 9 ‘Sales Training & Leadership’
“Dean has an unmatched understanding of business, both broad and deep. He’s always been my go-to mentor for any business challenge. Despite his incredible success across multiple industries and multiple times, Dean still manages to maintain a great family life, impeccable health and a strength of mind that keeps him so well balanced. His ability to direct, prioritise, and solve problems efficiently is a testament to his rock-solid and indestructible track record.”

Jamie Fraser


Working with Dean as the chair, mentor and an investor in InterEx has helped our business to solidify its foundations and achieve exponential growth, over 10X since we engaged. Deans knowledge of the recruitment sector, wide reaching business acumen and growth strategies, has helped me to expand my horizons as a CEO and lay plans to be the market leader in our space.

 

 

Fergal Roche

PE Chair and Advisor | Ex CEO GEMS (Dubai) & The Key
“Dean is one of the sharpest-minded individuals I know. He thinks three times as fast as your typical business leader and he is constantly exploring different ways of doing things. He is highly creative and one of the hardest working people I know. Although he has been very successful, he is always on the look out for how he can help others. He is a really caring guy who looks out for those he works with.”

Join Today — Build for Tomorrow

Monthly

$1,399

Top features

  • Access all content, community, live sessions and events.
  • Copies of all worksheets
  • Satisfaction guarantee.
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Annual (Best Value)

$13,999

Most Popular

  • +1 months free, VIP priority on live Q&As
  • One to one review of PPVB
  • Satisfaction guarantee.
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Still Got Questions?

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